Search Engine Marketing & SEO Management
Introduction to SEO
We strive to achieve our client’s business objective by using best practice UX & UI to create our client’s brand visibility of their products.
Search Engine Optimization is about organically getting to the top of # 1-page search results. There is not a once-off solution to achieve this and there are also many different elements to consider.
What is the best practice for on-page SEO?
On-page SEO is to juggling priorities and the following are the most important:
1| Create a page that is uniquely valuable to your targeted searchers.
2| Make the page likely to earn links and shares naturally.
3| Balance keyword targeting with usability and user experience, but never ignore the critical elements like page titles, headlines, and body content.
4| Title Tags are the next most important factor.
5| Friendly URLs – showing the hierarchy of the information (https://domain.com/page/article-name
6| Page load speed for both desktop and mobile.
7| Mobile Responsiveness
8| Page Metadata
What is the best practice for Technical SEO?
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings) and the following are the most important:
1| Making a website faster, easier to crawl and understandable for search engines. Google knows slow web pages offer a less than optimal experience. Therefore they will prefer to web pages that loads fast.
2| Help search engine robots grasp what your pages are about. We ensure that you have great internal linking structure.
3| Ensure there are no dead links (404 pages) on your site.
4|Make sure there is no duplicate content on the site or content that is copied from other sites.
5|Make sure there is no duplicate content on the site or content that is copied from other sites to not confuse Search Engines.
6|Security is key. Making your website safe for users to guarantee their privacy is a basic requirement nowadays. SSL Certificate is a requirement on the hosting server - HTTPS vs HTTP( not secure).
7|Structured Data that helps search engines understand your website, what products you sell or what services you offer. (Schema.org).
8|A XML sitemap has been submitted for your site. (A list of all your website pages)
Search Engine Marketing
Search Engine Marketing covers all the online marketing to create awareness and traffic to your Website on search engines through recorded keywords.
It is achieved through:
Pay per click search ads
Social Media Advertising and sponsoring of content.
Keywords and Keyword Research
Keyword research is the process we use to discover words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms and ranking for those terms in search engines. It will influence every other SEO task.