Digital Marketing Strategy

Digital Marketing Strategy

It is true that companies have been using technology for many years but a few things have changed and the customers' expectations are very much different now.

Digital is changing and shifting the entry to market from unexpected places and companies are adding new products to their offering so their competitor set is not what it used to be.

Digital allows "plug and play" for companies to attack specific areas of the value chain rather than the whole thing because digital allows different services to be added together quicker and less costly.

Key decisions

There is two key decision around digital and that is whether to attack or defend and it is important to understand what, really, is the value of digital. Always remembering to think from the consumer's point of view.

What we offer

We offer to do full business analysis and advice you on a Digital Strategy that would secure a suitable plan for your digital transformation. Showing you how you can incorporate your business strategy, your operations, and value chain, how you engage with your clients and what will be required to restructure for the digital transformation.

A Omnichannel Strategy is a collaboration between what you have in place for your digital exposure and what needs to implement. Research is done on your customer persona, the digital channels that will be best suited to get the best leads and your competitor analysis to understand your advantage and disadvantage at this point.

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The foundational layer of digital strategy is your basic business model. A business’s use of digital can’t be examined in a separate petri dish; it’s integrated into the organic whole of how a company runs, as well as what they aspire to be. Building upwards from the basic business model, we look at:

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1. Skill set of your marketing team.

2. What they will do and how they will integrate their work with one another.

3. Look at the platforms that align with company goals.

4. Then you can look at website, social media or paid media.

5. Then you look at the channels that will best delivery on your strategy.

6. Now you need to look at user experience throughout the user journey.

7. Lastly, you don't only need customer satisfaction but all employees and partner process streamlined.

Ensure that your team understand your marketing objectives and what needs to be done.

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used.

Search marketing is an online marketing strategy that encompasses search engine optimization (SEO) and search engine marketing (SEM). It combines marketing with advertising, offering your company a 360-degree approach to promoting yourself online.

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• Search Engine Optimization.

• Search retargeting.

• Submitting sites to directories.

• Managing paid listings in search engines.

• Finding out the online marketing strategies.

• Social media marketing.

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A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise.

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Step 1. Choose social media marketing goals that align to business objectives

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Step 2. Learn everything you can about your audience

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Step 3. Know your competition

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Step 4. Do a social media audit

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Step 5. Set up accounts and improve profiles

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Step 6. Find inspiration

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Step 7. Create a social media content calendar

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Step 8. Evaluate and adjust your strategy

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We’d love to help you grow your Revenue and Brand Online.