Mobile Application

Design & Development

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Mobile Application Design & Development

SyberGrupe specializes in mobile app design and develop for Android and iOS with PhoneGap or Native technology, do data integration or develop Admin Portals to manage the content.

App Design and Development

It’s important to understand the mobile application development process and how your app will fit with both your market niche and your marketing goals. With that said, here’s a look at the app development lifecycle and the objectives and challenges along the way.

Discover and Market research


Although you have ideas for a mobile app, before you move into the design and development phase, your first step should be deeper research into your own business and target audience, as well as that of your competitors. 

  • What mobile app should accomplish?

  • What is your Target Audience?

  • How customers should use the APP?

  • What platform to be used?

  • What mobile application development language and framework to use?

  • Development budget?

  • Timeline and launch date?

  • How will you market or promote your APP?

Establishing App Goals and Objectives

This is a crucial step in the planning phase of your mobile app. Once you’ve decided an app will advance important objectives in your mobile marketing scheme, you need to map out how your app will get you there.

  • What problem/s will your app solve for your customers?

  • What features will it include?

  • What is your app’s core appeal?

When it comes to prioritizing functionality, research shows that app design should focus on customer engagement over exclusive services.

Wireframes and storyboards

At this stage, a Scope of Work (SOW) should have been completed, and the wireframing and storyboard will be created to add to the Functional Requirement Specification (FRS).

  • Incorporate your brand.

  • Focus on user experience.

The backend of your app development

Now it is time to determine the structure of your application, integrations, data structures, servers for hosting, push notification and App Store accounts. 

Prepare Prototype

Once your team has agreed upon the wireframe and storyboard, it’s time to finalise the design and build an interactive prototype. The mockups are to determine the flow and link activation and usability. All changes can then be done before the application development starts.


The application development is divided into front end app development which addresses the look and feel and button links and backend database and structure development.  If an Admin portal is developed it will be integrated to connect the content from the portal to the application.


We are a bunch of experienced gurus in digital marketing and development with a passion to make a difference and create solutions to meet objectives.


199 Pritchard Street, Northriding, Johannesburg


 +27 76 768 3717

© SyberGrupe 2019