Website Design & Development
company in Johannesburg
SyberGrupe is Johannesburg based and website design and development experts that create remarkable online brand experiences. All our development is done with responsive functionality and is mobile friendly. We ensure that the user journey is simple and visitors find what they are looking for.
How a website design company can benefit you
Be visible online
People are searching for services or products they are searching online on search engines to find companies providing the products or services. Without a website, you will be invisible.
Google shows websites with credibility more often, so it's important to have a website that is credible. This means your user experience (UX) must be designed to enable them to get the information they have searched for is immediately available, the content is structured with keywords and sub-titles to make it easy for users to read.
Ecommerce websites specifically benefit from being open all the time. Other websites may have chatbots to answer customer's questions.
Access to worldwide markets
Billions of people search on the internet for services and products. You can get a share of that.
What does website design include and why it is important?
Website design is the look and feel of what people will judge your website on. There are multiple factors that is considered to design the best website for your company and industry and according to best practice standards:
1| User Experience (UX) Design
UX is an art within the boundaries of science that makes business sense and drives ROI for organizations. A seamless UX is about providing meaningful and relevant experiences to visitors in order to increase interactions and retain them on your website.
This can be created with regards to usability and customer’s perceived experience. There are several ways one can use to make UX Design a success. Our recommendations for UX Design principles to create successful experiences includes the following:
Focus on the users
The most important focus is the user's needs, their expectations, their motivation and their frustrations which needs to be taken into consideration when creating your website's persona.
Focusing on business goals and objectives
For any product or service to be successful in the industry, the UX design of that product or service MUST make business sense. Defining your business goals upfront is extremely important. A good UX design creates a great balance between business and user goals. Making the end customers happy while meeting the business goals will eventually result in ROI for your business.
Design is great when it is informed through multiple data sources. Designers use data as a source to make effective design decisions. Examples of data sources are user insights, business analytics, competition benchmarks, and site analytics. The data-driven design will help achieve long-term business as well as visitor goals and also give visitors a great experience which will eventually help in user engagement and retention.
Design for Learnability, Memorability and Task Efficiency
One of the important UX design principles includes creating designs that are easy to learn, create memorable experiences and make visitors find their content efficiently and effectively.
Learnability is based on the visitor’s understanding of the design.
Memorability means, when the visitors return to the site, they should be able to remember where to find what they are looking for. Here, the visitor's experience plays a crucial role as a differentiator.
Task efficiency is helping the visitor to have access to complete a call to action efficiently which is also achieved with the help of great user experience.
Design validation means to evaluate and analyse the design during or at the end of design and development to ensure that the design is able to achieve the set goals. Validation of design helps to improve design decisions and maintain consistency. Typical techniques used for design validation are an expert review, cognitive walkthrough, usability testing, and A/B testing.
Consistency is the key principle of UX design. The good user experience helps visitors to get used to the product quickly and reduce the learning time. If a visitor encounters inconsistency, the chances of him returning back to your website are less. Consistency helps businesses build recall value, credibility, and trust in the company.
As we all know, technology changes all the time and when we design we need to make sure the design can be handle by the existing technology, especially for responsiveness and mobile visibility. Ensure the interaction, strategy and visual design envisioned is aligned with the technology used.
2| User Interface (UI) Design
The term refers to User Interface Design, which addresses the look and feels, the presentation and interactivity of a product or service.
User Interface Design is also a challenging role, responsible for the transference of a product’s development, research, content, and layout into an attractive, guiding and responsive experience for users.
Cater to Universal Usability
A great UI design will take into consideration all screen sizes the website will be viewed on. Mobile users have become predominant, therefore the key is to create adaptive user interfaces that will give the consumer a great experience despite the display or orientation of the device they’re using.
Because visitors glance through websites, it is vital to keep the design simple to understand. Use easily readable language without industry jargon. If you have goals to create conversions, ensure that the journey is in a sequence to achieve the goal.
Any errors or pages loading incorrectly will prevent visitors to your website to take action and they will leave and never return.
Make the webpages consistent
All pages on your website should be predictable, continuous and within expectation. Ensure consistency of processes, functionality, appearance and terminology
We use context to enable us to connect new ideas with old ideas, building relationships and meaning in our world. It boils down to timing and manner the design is presented. Contextual User Interface is the location-based, time-sensitive and situation-based design of a website so that it delivers the most relevant data to the user.
Size and distance
Determining the size of UI objects and the amount of whitespace between each other is crucial to making sure that the design looks balanced and predictable.
Normally people won't take action unless they are asked. That is why tactics like call-to-action are helping to drive conversions.
Ensure that items like your contact us is clear and visible not leaving your visitors second-guessing.
3| Search Engine Optimization
"SEO is all about putting in the time and dedicating resources to getting things done. Keyword research, website speed, content generation, and link building are all things that require time and attention. There are no shortcuts." Ryan Stewart, SEO Consultant, and Managing Partner at The Blueprint Training
SyberGrupe provides SEO as part of our services for all our website clients. Read more about SEO here.
4| Google Analytics
What you need to know about Google Analytics as it is important to obtain valuable insights to make business and marketing decisions. In order to fully understand your web presence and arrive at concrete action steps, you need to dig deeper into your website visitor data.
Business Questions Google Analytics can answer:
Who is my visitor
All visitors have different ages, genders and behaviour. Understanding your audience will have with more precise segmented targeting on all channels. If designers do not understand the different user segments visiting your website means they wouldn’t know what kind of website design they consider beautiful and useful.
Google Analytics can help you answer questions about your visitors such as:
Which user group contributed most sessions to my website?
Which user group is more likely to continue exploring your site after arriving at the landing page? (bounce rate by user group)
Which user group is most engaged and spending the most time on your site? (average session duration and average pages/session by user group)
Which user group converted the most? (conversion rate by user group)
Which user group spent the most money on your website? (revenue by user group, e-commerce only)
Where are my visitors coming from?
Now that we know who are visitors are it's good to know where they are coming from. You can optimize your marketing budget across the highest-performing advertising channels that will bring you higher quality visitors more likely to convert.
Google Analytics can help you by identifying which channels are driving the most traffic and engagement. More specifically, the questions it can help you answer include:
Out of all the channels, which resulted in the most website visits? (channel as % of all sessions)
Sessions coming through which channels have the best on-site experience? (bounce rate, average pageviews/session, average session duration by channel)
Which channel resulted in the most conversions for purchases and/or lead generation? (conversion rate by channel)
Which pages have your visitors visited?
Getting the visitors to your website is just the beginning of their journey. To keep visitors on your website depends on your website design and if visitors found what they were looking for.
Google Analytics provides you with detailed visitor statistics broken down by each of your web pages. These data can help you identify your best and worst pages, and optimize them accordingly.
More specifically, Google Analytics can help you answer:
Which few pages are most frequently the first page that a visitor sees when they land on my website? (% of sessions as a landing page)
Are visitors continuing their exploration on my website after landing on those pages? (bounce rate by page)
On which web pages do visitors most frequently leave the website? (% of sessions as exit page, % exit)
Which few pages do my visitors spend the most time on? (average time on page)
How much does each page contribute to the ultimate conversion of customers? (page value, setup requirements)
(Advanced) What parts or features of web pages do users engage with the most (event clicks)?
What is my visitor's behaviour from page to page?
User experience design is not just about designing great pages but about the user experience across pages that direct them to a call-to-action.
Google Analytics provides a very helpful behaviour flow feature that helps you identify your website’s most common user journey flows.
Google Analytics can help you answer the following questions:
How are users flowing through my site? What is the most popular user journey?
Where are users dropping off on each of the pathways?
Are they dropping off where you want them to drop off?