Google Ads Management
Google Ads can help you to connect with your potential customers searching specifically for your products or services. You can now target customers in a specific geographical area that you want to offer your product or services and have far greater potential leads.
The main focus is to ensure the correct keywords are used to ensure the maximum conversions.
You determine your Ad spend per month and we set up the budget for maximum exposure in the campaign period. We only charge a once-off setup fee and monthly management fee.
What kind of Google Ads are available?
Search Campaigns | Text ads
Search, text ads are ideal for lead generation and to driving traffic to your website.
Display Campaigns | Image ads on websites
Use a visual call to actions to drive sales, create awareness, expand your reach and use for re-marketing.
Video Campaigns | YouTube Ads
Use Video ads to create awareness, drive conversions, expand your reach or use for re-marketing.
Shopping Campaigns | Product Catalogues
Shopping campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab. Use promote products, get people to buy on your online store or sell your local store.
App Campaigns | Promote your App
Help you find new app users and increase sales within your app. Drive installs, engagements, and signups for your app on mobile devices on Search, Display, Play, and YouTube.
Location Campaigns | Promote locally.
Help you bring people to your physical stores and venues, instore events and help people to find your store.
How does it work?
Campaigns and Ad Groups
To start on Google Ads, we firstly create a Campaign to allocate your budget to. Then we create the Ad Groups one for each specific service or product. Then the Ads are created per Ad Group. You can have multiple Ad Groups within a Campaign.
This means that you only pay when someone clicks on your advert, which then leads the visitor to your website and increases your traffic on your website and create more brand awareness.
The main purpose is to get people to click on your ads and become a customer. Therefore each Ad is created carefully with the correct keywords to ensure conversions.
The landing page the person is sent to must also be optimised with the right keywords and structured according to Google's Standards.