Social Media Marketing
Generate quality leads & connect with customers through targeted marketing
In today's modern world where a whole chunk of life is digital, malls are the marketplace of the last century but now we are in an age of online shopping, and even online socializing. And without making comments on whether this is good or bad for society, marketing is affected by this, billboards and physical shops aren't enough anymore, you must have a digital version of your company, now this starts with a website as your digital office but then comes marketing so that people can find you.
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What is Social Media Marketing?
Social Media Marketing is the process to manage content on your profile to engage with customers, to tell your company's story and reach people in doing so. Social media marketing is so much more than just posting products and specials posts, but by creating engaging content, communicating in the right tone and voice you could be giving people a window into your company for them to follow what you're doing and by this create brand loyalty and giving them a reason why they should be doing business with you.
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To achieve this, you require to reach the right people through insights, a strategy and planning and we can help you with that.
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SyberGrupe's approach to social media marketing in South Africa
Our social media marketing strategy includes the following:
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Analytics
Do in-depth analytics to determine the correct target audience.
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Regular updates
Constant checking and updating performance.
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Integration
Integration of your website and social media through blogs and web content.
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Work relationship
Working closely with to ensure we are all aligned with the vision and goals.
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Testing and changing
Continuous checking and adjusting to deliver growth.
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Reporting
Regular reporting on campaign performance and keeping you informed.​
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What does social media management services include?
1 | Audience Persona
Audience personas are determined by looking at the demographics of your audience, including their interests, fears, needs, and behaviours. Finding your audience pain points to address.
2 | Setting Goals and Objectives
Once you have an idea of who your audience is, you then need to identify key goals for your social media marketing efforts. The top goals are:
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Brand Awareness
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Website Traffic
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Lead Generation
3 | Budgeting
With your goals set, now you need to determine how much money you can allocate to your social media marketing strategy.
4 | Research
When a budget is set, now you need to do research for your campaign content and posting strategy. You can combine your own content and sharing other content and determine when you should post.
5 | Choose Platforms
To reach the maximum number of people it is wise to select multiple platforms but taking into consideration the purpose of each platform and the demographics of the targeted audience.
6 | Producing Content
To ensure optimal performance of content, you can consider visuals like images and videos, which are far more like to be shared. Use emotional aspects to create excitement, and then create content that addresses pain points.
7 | Integration with Strategy
It is important to integrate your social media strategy into your bigger digital marketing strategy. Included are content marketing, PCP advertising, email marketing, search engine marketing and email marketing.
8 | Tracking Analytics
Analytics is the most important part of improving your social media. it gives you a clear understanding of what worked and what did not work. Use both social media metrics and website analytics.
Ready to start a partnership?
We’d love to help you grow your Revenue and Brand Online.