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Marketing Tools Every Entrepreneur Should Know About

If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar.



1.Track time spent on marketing projects for budgeting, invoicing, and payments using Due

Due is a free tool for marketers that offers a time-tracking app to assess how much time is spent on each marketing project. This helps your organisation budget time appropriately and increase productivity. Along with the time tracking tool’s capability to help you calculate billing time, it also offers an invoicing and payments platform, which is an ideal way for freelance marketing talent to bill clients for their work.

Related: Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business


2. Social media management using Buffer

Buffer is a social media management tool that will help you streamline your social posting efforts. We already know how powerful social media is for your marketing initiatives, but leveraging a tool like Buffer will help you increase your followers; engage your audience; and build your brand.


3. Social media management using Hootsuite

I’d be remiss to put Buffer on this list and not include Hootsuite. While Buffer is a great tool for scheduling posts, Hootsuite really taps into the central social management platform.


4. Create a logo with Spaces’ free logo maker.

Branding is one of the most critical steps when marketing your business, and the logo is arguably the most important part of your branding. Fortunately, with tools like Spaces’ free logo maker, you no longer have to waste resources on hiring a designer to interpret your vision of the perfect logo.


5.Designing made easy using Canva

Visual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance.

6. Organisation using Evernote

When it comes to marketing your business, organisation is critical. Ideas may come to you at any hour of the day. If you’re not able to organise and prioritise your notes, you may not be able to capitalise on opportunities.


7. Secure customer feedback using SurveyMonkey

SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyse the results in the backend.


8. Email marketing using Mailchimp

Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control.

Related: Top 5 Small Business Tools


9. Growth hacking using Sniply

When you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sharing other influencers’ content will help you build trust with your audience, supplement your content, and also help build rapport with those relevant industry experts.

Related: Top 10 Tools for Reputation Marketing


10. Extracting content using Scraper from web pages.

Scraper lets you easily pull content from a web page and export it into an Excel spreadsheet. It’s a perfect way to extract contact information or competitor’s data. Once you have this data, you can use it to create cold-email lists, content topics, and other data-driven marketing tactics.

Related: 11 Marketing Tools Worth Trying in 2016


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