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Maximise Video content on Social

If one social media trend could define 2018, it would probably be video. Internet users spend up to one-third of their time online watching videos across different social media channels, including YouTube, Facebook, Instagram, Twitter, and now even LinkedIn. Over 500 million people watch videos on Facebook every single day. Video is huge, and it's a trend that's here to stay.

Given this, you should probably be utilising video in your social media marketing strategy - 87% of marketers say they do. But producing videos can be a significant investment. Whether you hire someone in-house or use an agency, it's an extra cost, and as such, you'll also want to do all you can with your video posts in order to maximise that outlay.

To help, here's a collection of tips on how to optimise your videos across all the major social channels.


  1. Upload videos directly to Facebook

  2. Add captions

  3. Go live


  1. Square videos perform much better than landscape in a feed

  2. Use eye-catching graphics or animations

  3. Capture candid moments with Instagram Stories and Live features


  1. Use native video features to extend reach

  2. Keep videos short, like a twee


  1. Leave your sales pitch behind

  2. Keep videos under two minutes long

  3. Add subtitles - someone might be watching at work

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