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8 Steps for Social Media Strategy
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.

The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
In this post, we’ll walk you through an eight-step plan to create a winning social media strategy of your own.
How to create a social media strategy
Step 1: Set social media marketing goals that align to business objectives
Set S.M.A.R.T. goals
Specific
Measurable
Attainable
Relevant
Time-bound
Track meaningful metrics
Step 2: Learn everything you can about your audience
Create audience personas
Gather real-world data
Step 3: Research the competition
Conduct a competitive analysis
Step 4: Conduct a social media audit
Evaluate your current efforts
Look for impostor accounts
Step 5: Set up accounts and improve existing profiles
Determine which networks to use (and how to use them)
Set up (and optimize) your accounts
Step 6: Find inspiration
Social network success stories
Award-winning accounts and campaigns
Our favourite social accounts
Ask your followers
Step 7: Create a social media content calendar
Create a posting schedule
Plot your content mix
Step 8: Test, evaluate, and adjust your strategy
Track your data
Re-evaluate, test, and do it all again